Eliminate waste with no hard feelings
Reading through the lean principles, one of the things that struck me as vital is right there at the top of the list; Eliminate waste: eliminate everything that does not add value.
Nobody really wants to design by committee: clarity suffers, hierarchy reigns and free-for-all subjectivity glosses over customer focus and elongates each iteration. Persona development can alleviate that; the picture it paints is simple, digestible and memorable.Based on real user findings; collaborative persona building not only eliminates waste, it enables improved skills within the team around really understanding customers. In subsequent meetings, any new or developing ideas raised can be quickly assessed against the collaborative and patterned view.
No waste and no hard feelings.
